Connecting small businesses' marketing from conversation to execution

SOVI · AI SaaS platform · 2026

A marketing workspace for small businesses that ties an AI assistant and purpose-built tools into one flow.

Challenge

The more AI features a product has, the harder it is to know which tool to use and when. Small businesses without marketing staff needed a flow where they could describe their situation and get a result they could use right away.

Approach

Vague questions go to the AI assistant; tasks with a defined output go to purpose-built tools. Showing example results and task-based starting points first lets people act before learning features.

Key decisions

  • Two ways to start — Separating free conversation from specialist tools lets users choose the right entry point for how clear their problem is.
  • Proving the result first — Industry-specific requests and example results come before feature descriptions, so the service's value is quick to judge.
  • Keeping work context — Business information and previous results carry into the next task — a workspace structure reflected throughout the product.

Result

We organized 44 purpose-built tools and AI conversation into one usage model, so small business owners can move quickly from an idea to ready-to-use promotional copy.

  • Product strategy
  • UX writing
  • UI design
  • SaaS web build

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