Turning a neighbourhood store discovery into a second visit and a loyal customer

ZIKGO · Local platform · 2026

A local loyalty platform connecting map discovery, QR/NFC visit check-ins, coupons and reviews.

Challenge

Local store search services struggle to record the relationship after discovery, and owners lack a way to turn visitors into regulars. Consumer discovery and store operation had to meet in one service.

Approach

We designed store discovery, on-site check-in, coupons, reviews and repeat-visit records as one loop — an editorial way to discover the neighbourhood for users, and separate entry points for joining and operating for store owners.

Key decisions

  • From discovery to visit — We designed the sequence so map and category browsing leads naturally to QR/NFC check-in on site.
  • A neighbourhood editor's view — Beyond simple listings, alley routes and owners' stories became content assets unique to the local platform.
  • Two-sided user structure — We clearly separated customer discovery from store onboarding and operations, while connecting them through loyal-customer data.

Result

We built a local service foundation that carries a store search beyond a one-off visit to on-site check-in, rewards and repeat visits.

  • Service strategy
  • Platform UX
  • Brand UI
  • Web application

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